La Presse

TV Commercial - LaPresse newspaper

02/2012
09/2011

La Presse


A commercial I directed for LaPresse newspaper in Canada aiming to showcase the three platforms (paper, mobile, computer). A few visual tricks were used to play with paper effects and transition. We also wanted to have hand choreography, so we hired Steve Bolton so that he could come up with original ways to manipulate the objects in the material.

Credits


Director : Karim Zariffa
Agency : Cossette
DOP : Christophe Colette + Etienne Boilard

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