La Presse

TV Commercial - LaPresse newspaper


La Presse

A commercial I directed for LaPresse newspaper in Canada aiming to showcase the three platforms (paper, mobile, computer). A few visual tricks were used to play with paper effects and transition. We also wanted to have hand choreography, so we hired Steve Bolton so that he could come up with original ways to manipulate the objects in the material.


Director : Karim Zariffa
Agency : Cossette
DOP : Christophe Colette + Etienne Boilard