Karim mainly works as a commercial director. His style is very colourful and often grounded in strong art direction and in-camera magic. He has directed hundreds of commercial touching many styles and genres and is now a senior director working all around the world for some of the biggest brands. He also does design, objects, sculptures, painting and many more creative projects. His body of work is fun, creative and smart, just as is his approach to life. Work is play.