This is a series of two commercial I co-directed with Bob Partington. The agency JTW wanted a Rube Goldberg machine but left us creative liberty to come up with the design and the concept. Bob and I worked together to build this machine ourselves and dressed it to great colours. We used only real school-related items in a real working chain reaction to finally spray some liquid on the Kleenex tissue at the end, leaving the hands clean and free of the blue liquid.
Co-directors : Karim Zariffa + Bob Partington
Agency : JWT New York
DOP : SPG
Art director : Karim Zariffa