Downtown partners Chicago approach me to direct their holiday spots. The whole project happened super quickly, in about two weeks from the first call to the last edit. It's basically a series of stories about the tickets travelling within scenes, always with that view from the top. We wanted to show that you can make your gift better by adding a lottery ticket. Each object was chosen to fit with the personality of the table setting. We also created a second spot for the Hispanic market.
Director : Karim Zariffa
Agency : Downtown Partners Chicago
DOP : Ross Mclennan
Art department : Benjamin Bryant, Caton Volk
Paper design : Gabrielle Matte