Air Canada

75th Anniversary - Air Canada


Air Canada

I was commissioned by Air Canada to do two small promotional videos to showcase on their airplanes’ in-flight video system. It was their 75th birthday, so I was asked to showcase air hostess costumes over the years and create another spot to showcase the planes. That was the only brief I got, so I produced and directed these videos. I used a lot camera trick effects and a lot of object building. Definitely, the most fun part was to create the big modular numbers and the frame reveal system for the mannequin. All the numbers were in the same shot, activated by ropes and pulls. The only post trick here is the mask of the mannequin.


Director: Karim Zariffa
Art director : Karim Zariffa
Assistant art director : Francis Dakin-Coté
Fredéric Blouin, Kyosuke Nishida, Brian Lee
Music : Catherine Coutu
Agency : Spafax
Production : Karim Zariffa
Post : Ottoblix
Actor : Marie-Eve Warren