I shot this commercial for the Dell XPS laptop. With the amazing star Yara Shahidi. She is acting, directing, goes to Harvard, gets involved with social cause and culture. This 30sec film was created how the XPS laptop can help her in all her passion and life projects, and how she uses the XPS to expand her universe. This was all shot on a sound stage in NY and then animated all the live action in this “digital” world that represent the laptop screen.
Director : Karim Zariffa
Talent : Yara Shahidi
DOP : Ryan Carmody
Production Designer : Jenny Burton Akdag
Agency : Young and Rubicam
Production : 1st Ave Machine