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Sculpture & Print
01/09/2011-------------------------------------------------------------------------------
Yota is 4G network provider in Russia, they asked me to create a piece with the only demand of having 2 blue dots. Those dots are part of their logo branding.
I was inspired by those bicycle you see in asia packed with stuff. Like a dollar store on wheels. Also got inspired by a small local trend in Mexico where kids "pimp" up their BMX. I mixed up those two inspiration and that's what I came up with.
Then I turned everything upside down, to make everything float !! Like a gravity problem. They are using the 2 images, hanging upside down with everything floating and the other one, with everything not upside down.
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Credits are :
Client : Yota
Concept and design by : Karim Charlebois-Zarffa
Photo: Simon Duhamel
Photo assistant : Nik Mirrus
Retouch : Visual Box
Production : Eloi
Intern : Gabrielle Matte
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