--LA PRESSE-- : Karim Charlebois-Zariffa

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Video

15/02/2012

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Here is the second commercial that I shot for LaPresse, the first was a success so they asked me to do a second one, still showcasing the 3 platforms (paper, mobile, computer) but now staring all the journalists of the news paper. A few visual tricks to play with paper effects and transition.
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Director : Karim Charlebois-Zariffa
Agency : Cossette
Client : La Presse
Production : Moskito
Assistant director : Jean-Constant Guigue
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Video

09/09/2011

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Cossette commissioned me to direct a tv commercial for "La Presse" newspaper. The concept was elaborated by me and creatives from cossette. I wanted to work with Andrew B.Myers for the look of his photo, so we hired him as a consultant for the look of everything. Also we wanted to have hand choreography, so we hired Steve Bolton so that he could come up with original ways to manipulate the objects in the material. Fun project. My objective was to represent the 3 platform of the news paper LaPresse.
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