01/09/2013
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This is a series of 2 commercial I directed with co-director Bob Partington, along with our friends at 1st Ave Machine. The agency JTW wanted a rube goldberg machine but left us creative liberty to come up with the design and the concept. So Bob and I really worked together building this machine ourself and dressing it to great colors to finally have it finished a day before the shoot. The machine works perfectly and runs everything without post production tricks, it's really a chain reaction. We used only reel school related items to be in the machines to finally spray some liquid on the kleenex tissu at the end, leaving the hands clean and free of the blue liquid.
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Here is the first spot :

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Please see other machine here :

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And see the behind the scenes here :

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Credits are :
Co-directors : Karim Zariffa & Bob Partington
Production : 1st Ave Machine
Agency : JWT
DOP : SPG
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